I wrote a similar piece a couple weeks ago, but my focus was on moral values. If you want to understand why so many people can still support Trump in the face of such obvious lying, corruption, and incompetence, look no further than the moral values they cling to that are strongly tied to their identity. Read on here: https://medium.com/@josh.gellers/fear-anger-and-pride-in-america-why-trump-will-be-reelected-5b8913f65a25